A 12-month private working group for selected wine and spirits producers who want to find, qualify and activate commission-only sales agents — without building a fixed-cost export team.
For 12 months, up to 30 selected wine and spirits producers work together to identify priority markets, qualify independent sales agents and turn introductions into active commercial relationships.
You bring your experience and ambition. The group gives you accountability, practical support and new routes to market.
Selected producers · Practical work · Shared knowledge · Real commercial progress
The Mastermind works best for producers who are ready to execute — not just collect information.
Identify the markets, agent profiles and commercial obstacle to focus on next.
Join two live working sessions each month to solve your real export and agent-development challenges.
Use the method, scripts, tools and templates to identify, contact and qualify potential sales agents.
Share progress with the group, exchange market intelligence and get practical input from your peers and the CommsOnly team.
Every month, you leave with clearer priorities, completed actions and a stronger pipeline of qualified agent conversations.
Typical commitment: 2 live sessions of approximately 90 minutes per month, plus focused implementation between sessions.
With 25 years of experience across wine and spirits export, 80+ international trade shows and hands-on importing experience in Asia, Alexandre sets the method and the commercial standards of the Mastermind.
His role is to help producers make better market, offer and agent-development decisions — and avoid the mistakes that cost time and money.
Live working sessions, structured tools and between-session accountability help you turn the method into consistent commercial action.
The programme delivery team will be introduced to members before the cohort begins.
A clear shortlist of markets ranked by opportunity, fit and accessibility.
Precise criteria to identify agents with the right network, clients and selling habits.
The positioning, message, scripts and process to find and approach the right agents.
A structured pipeline of targeted agents and serious conversations underway.
A practical system to track, activate and grow your commission-only sales network.
Less guesswork, a sharper offer and a repeatable system to build your export sales network.
With consistent execution, you should aim to:
Whether your goal is 3, 10 or 50 active sales agents, you will have the method, pipeline and accountability to work towards it consistently over 12 months.
We do not guarantee agent placement or revenue. We help you build the system and execute the actions required to make your target achievable.
We don't promise a number. We give you a measurable path to build one.
What counts as an active agent? An active sales agent is someone who has agreed to represent your brand, has a defined market or client portfolio, regularly meets prospects and customers in the field through tastings and sales activity, and has the realistic potential to generate between 3,000 and 300,000 bottles in annual sales, depending on the product, price positioning, market and customer base. Orders may be placed directly by the agent, through an importer or distributor they recommend, or through a partner we appoint.
This is a working programme, not a done-for-you recruitment agency. We do not guarantee agent placement, orders or revenue. We give you the method, tools, support and accountability to build your network.
Keep guessing, build alone, or follow a structured path with the right support and accountability.
Continue relying on scattered outreach, expensive trade shows and agents who may never become active.
Spend months testing markets, searching for agents and learning through expensive mistakes.
Work alongside up to 29 selected producers for 12 months to identify, qualify and activate independent sales agents in your target markets.
Apply for pre-selectionWe'll review your export strategy, identify your main bottlenecks and assess whether the Mastermind could be the right fit for your business. If pre-selected, we'll show you how the programme could help you build a stronger agent network.
60 minutes · Decision-maker required
Alexandre Petit and the selection committee review your application based on your export potential, product-market fit, commitment, target markets and ability to contribute to the group. We select producers who are ready to take consistent commercial action over the next 12 months.
We'll review your export strategy, assess whether the Mastermind is the right fit and, if pre-selected, show you how the programme could help you build a stronger agent network.
Book your selection callApplications reviewed individually · No commitment required
For all the details about the Mastermind — content, organization and how to apply — explore the sections above, or book a selection call to discuss your situation.
For CommsOnly, a "sales agent" is an individual with a network of professional clients (typically 50 to 300 or more) that they know, visit, and sell wines & spirits to in person. More than their legal status (company, freelancer, distributor, importer), what matters is their network and their real, active selling to the targeted clients. This is exactly what each producer needs to find in every target market.
Yes — we provide training, support documents, tools and resources. However, they are exclusively reserved for our Mastermind members.