Our methodology is built on 25 years of deep relationships across the international wine, spirits, and specialty food trade. We don't send you a list of contacts — we identify the rare agents who actually sell.
The wine and spirits industry is littered with agents who accumulate hundreds of references — and actively sell a handful. Our job is to identify the opposite: the agents who have a curated portfolio, sell every product they take on, and already have deep relationships with the right buyers in your target market.
Our network spans producers, distributors, HoReCa buyers, importers, and trade professionals across more than 40 markets — built over 25 years. This is the foundation of our identification method.
Our network didn't appear overnight. It was built relationship by relationship, market by market — across Europe, the UK, Asia, the Americas, and beyond.
Producers, distributors, HoReCa buyers, importers, brokers, and agents — we maintain deep, living relationships across the entire supply and sales chain.
From the UK off-trade to Japanese distribution, from Scandinavian monopolies to the US on-premise — we have local intelligence where your products need to land.
We cannot reveal every detail of our selection process — it is a core part of our competitive advantage. But in broad strokes, here are the four dimensions we evaluate for every agent we consider.
We identify agents who cover 80% of the relevant restaurants, hotels, and fine food retailers on their territory. Not the ones with the biggest contact list — the ones with genuine, active relationships that translate into orders.
Verified buyer relationshipsWe actively screen out agents who carry hundreds of references but sell a fraction of them. The agents we select choose few products and sell every single one. They invest in what they represent — and they're selective about it.
Focused, committed agents onlyWe look at how long they have been active in the market, which complementary products they already represent, and whether your product would fit naturally alongside their existing portfolio — without competing for their attention.
Complementary product fit verifiedWe go beyond claimed coverage. We validate the real types of establishments they call on — Michelin-starred restaurants, independent wine merchants, boutique hotels, specialty retailers — and we cross-check with ground-level feedback from our network.
Field-verified buyer typesThese are composites based on real profiles in our network. Names and details are anonymised.
We assess your product, positioning, and target markets before recommending any approach.
We apply our 4-criteria framework to identify the right agents for your specific product and markets.
You receive warm, qualified introductions — not a list of names. Each agent has been briefed on your product.
Agents sell on commission only. You pay on results, with no fixed costs and no long-term commitment.
Tell us about your product, your target markets, and your ambitions. We'll tell you honestly whether we can help — and what the right agents for your profile look like.
No commitment · Full confidentiality · Honest assessment